Author:
Pratima Jaiswal
The website is becoming an increasingly
crowded place. It’s hard to get noticed online even if you have great content.
SEO is confusing and there’s no guarantees you’ll even get listed with your
keywords. One technology is changing how we find websites and blogs online and
it has huge potential. Social media is one of the top ways you can get traffic
to your site.
Basics
of Social Media
If your site is struggling to get traffic
form search engines then you need to look for social media as a way to kick-start
your traffic and get people interested in what you are offering them. Social
media allows you to share your content with other people just listed it in
search engine. If you create high-quality content then this will be shared by
people who visit your site and find it interesting. Adding Social media buttons
such as Twitter and Facebook to your blog or website allows people to easily
share your content.
Why Use
Social Media?
Social media can generate you a large
amount of traffic because it is very popular these days. Websites such as
Twitter and Facebook get millions of users per day and these numbers keep going
up. These users are interested in websites and blogs about topics that interest
them. You need to take advantage of this huge number of potential in getting
new customers and clients by using social media.
Social media is also free so you can create
advertising campaigns on Twitter or Facebook with no expense. Your company can
create a Facebook page or group where customers can interact with your company.
This keeps your identity or brand fresh in their minds. You can send them
updates about new products or services that they are interested in. With social
media you are engaging your customers and providing them with valuable
information about your products or services.
Viral
Marketing
When you use social media you can reach
customers quickly and have your message spread around the world. When you use
search engine optimization, you need to wait to get indexed and your website
can easily fall off of search engines such as Google or become de-indexed for
some small error. When you use social media your message can spread quickly and
this is what you want if you have exciting new services or products you want to
get out to the public right away. You can make tweet about it, share it on
LinkedIn, or create page about it on Facebook.
Less
Expense to You
Many other traffic methods can cost you a
lot of money. Pay per click advertising can rack up the bills in no time. With
social media mostly everything you end up doing is completely free. It doesn’t
cost you anything to write on Facebook wall or Tweet about a new product you’re
offering.
Use
Social Media Now
Use social media now and harness the power
of this new way to attract people to your website or blog. You will see traffic
grow as you use social media.