Sunday, April 26, 2015

Using Social Media to Get Website Traffic

Author: Pratima Jaiswal

The website is becoming an increasingly crowded place. It’s hard to get noticed online even if you have great content. SEO is confusing and there’s no guarantees you’ll even get listed with your keywords. One technology is changing how we find websites and blogs online and it has huge potential. Social media is one of the top ways you can get traffic to your site.

Basics of Social Media

If your site is struggling to get traffic form search engines then you need to look for social media as a way to kick-start your traffic and get people interested in what you are offering them. Social media allows you to share your content with other people just listed it in search engine. If you create high-quality content then this will be shared by people who visit your site and find it interesting. Adding Social media buttons such as Twitter and Facebook to your blog or website allows people to easily share your content.

Why Use Social Media?

Social media can generate you a large amount of traffic because it is very popular these days. Websites such as Twitter and Facebook get millions of users per day and these numbers keep going up. These users are interested in websites and blogs about topics that interest them. You need to take advantage of this huge number of potential in getting new customers and clients by using social media.
Social media is also free so you can create advertising campaigns on Twitter or Facebook with no expense. Your company can create a Facebook page or group where customers can interact with your company. This keeps your identity or brand fresh in their minds. You can send them updates about new products or services that they are interested in. With social media you are engaging your customers and providing them with valuable information about your products or services.

Viral Marketing

When you use social media you can reach customers quickly and have your message spread around the world. When you use search engine optimization, you need to wait to get indexed and your website can easily fall off of search engines such as Google or become de-indexed for some small error. When you use social media your message can spread quickly and this is what you want if you have exciting new services or products you want to get out to the public right away. You can make tweet about it, share it on LinkedIn, or create page about it on Facebook.

 Less Expense to You

Many other traffic methods can cost you a lot of money. Pay per click advertising can rack up the bills in no time. With social media mostly everything you end up doing is completely free. It doesn’t cost you anything to write on Facebook wall or Tweet about a new product you’re offering.

Use Social Media Now

Use social media now and harness the power of this new way to attract people to your website or blog. You will see traffic grow as you use social media.

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